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− | + | One of the most prominent design issues in pharmacy is [http://www.ielts-test-sample.com/ Ielts Sample Test] that of drag packaging and patient information leaflets (Pits). [http://www.ielts-test-sample.com/ Ielts Practice Test] Many letters have appeared in The Journal's letters pages over the[http://www.ielts-test-sample.com/ Ielts practice test online] years from pharmacists dismayed at the designs of packaging that are “accidents waiting to happen”. [http://www.ielts-test-sample.com/ Ielts mock test] Packaging design in the pharmaceutical industry is handled by either in-house teams or design agencies. [http://www.ielts-test-sample.com/ Ielts general practice test] Designs for over-the-counter medicines, [https://www.ielts-test-sample.com/ielts-reading-practice-test/ Ielts reading practice test] where characteristics such as attractiveness and distinguish-ability are regarded as significant, are usually commissioned from design agencies. [https://www.ielts-test-sample.com/ielts-reading-practice-test/ Ielts reading practice] A marketing team will prepare a brief and the designers will come up with perhaps six or seven designs. [https://www.ielts-test-sample.com/ielts-reading-practice-test/ Ielts general reading practice test] These are whittled down to two or three that might be tested on a consumer group. [https://www.ielts-test-sample.com/ielts-listening-practice-test/ Ielts listening practice test] In contrast, most designs for prescription-only products are created in-house. [https://www.ielts-test-sample.com/ielts-listening-practice-test/ Ielts listening practice] In some cases, this may simply involve applying a company’s house design (ie, logo, colour, font, etc). [https://www.ielts-test-sample.com/ielts-writing-samples/ Ielts writing samples] The chosen design is then handed over to design engineers who work out how the packaging will be produced. [https://www.ielts-test-sample.com/ielts-writing-samples/ Ielts general writing task 1] The author of the recently published “Information design for patient safety,” [https://www.ielts-test-sample.com/ielts-writing-samples/ Ielts general writing task 2] Thea Swayne, tracked the journey of a medicine from manufacturing plant, through distribution warehouses, pharmacies and hospital wards, to patients’ homes. [https://www.ielts-test-sample.com/ielts-writing-samples/ Ielts writing task 2] Her book highlights a multitude of design problems with current packaging, such as look-alikes and sound-alikes, small type sizes and glare on blister foils. [https://www.ielts-test-sample.com/ielts-writing-samples/ Ielts writing task 1] Situations in which medicines are used include a parent giving a cough medicine to a child in the middle of the night and a busy pharmacist selecting one box from hundreds. [https://www.ielts-test-sample.com/ielts-writing-samples/ writing task 1 general] It is argued that packaging should be designed for moments such as these. “Manufacturers are not aware of the complex situations into which products go. [https://www.ielts-test-sample.com/ielts-writing-samples/ writing ielts general] As designers, we are interested in not what is supposed to happen in hospital wards, [https://www.ielts-test-sample.com/ielts-speaking-topics/ Ielts speaking topics] but what happens in the real world,” Ms Swayne said. [https://www.ielts-test-sample.com/ielts-speaking-topics/ Ielts speaking questions] Incidents where vein has been injected intrathecally instead of spine are a classic example of how poor design can contribute to harm. Investigations following these tragedies have attributed some blame to poor typescript. [https://www.ielts-test-sample.com/ielts-speaking-topics/ Ielts speaking sample] Child protection is another area that gives designers opportunities to improve safety. [https://www.ielts-test-sample.com/ielts-speaking-topics/ Ielts speaking tips] It is argued that packaging should be designed for moments such as these. “Manufacturers are not aware of the complex situations into which products go. As designers, we are interested in not what is supposed to happen in hospital wards Design features can provide the basis for lengthy debates. | |
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Latest revision as of 11:22, 25 May 2020
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